Evaluate the role of instituti essays

Evaluate the role of instituti essays Evaluate the role of institutions in controlling surf culture. Assess the future of surfing on a global scale over the past 20 years. The Art of Surfing may be considered, as one of the greatest athletic feats known to man. Institutions have played a significant role in surfing. By controlling access and consumption through media and marketing. Surfing in my own personal opinion will on a global scale continue to expand and spread throughout every possible area in the world, so that all nations are able to experience surfing, and if this is not possible then at least experience the culture. Concepts such as media, commercialisation, consumption of culture, and marketplace all intertwine with surfing culture and the institutions that control it. Popular Culture also referred to as high culture in recent times, relates to the way in which a certain culture is made popular by the media, marketing and consumer products and also institutional powers such as Surf Clubs, local government etc. In surfings case it has been made popular through mass media and marketing of a certain image and attracted million upon millions of people all over the world to it. Institutions that are related to surf culture are the ASP, which is the Association of Surfing Professionals, the Government, which controls beaches and how they are used and protected, and also TNCs, which stand for Trans-National Corporations and are associated with the marketing, distributing and spreading of surfing as a culture. In recent years surfing has become an extremely big marketplace. Trans-National Corporations control surfing culture through the production and selling of merchandise, clothing etc. through companies such as Rip Curl, Billabong and Quicksilver. At the present time the advertising and surfing market is worth approximately seven billion dollars. Products that can be bought, that are associated with surf culture can vary from boa ...